He appears as a tall pale skeletal figure shrouded in a long, dark, black hooded cloak wielding a scythe which he uses to harvest souls. The Grim Reaper is a personification of death. He originates from the Cartoon Networks show, The Grim Adventures of Billy & Mandy. The Grim Reaper, known as God of Death ( () () Shinigami) in the Japanese version, is an evil Duel Spirit that is cursed in the Yu-Gi-Oh GX anime. He is the husband of Mandy, and father of Grim Jr. What’s needed now are sophisticated prevention campaigns, driven by people and organisations, such as QAHC, that understand the complexities of HIV transmission patterns in Australia at this point in history. The Grim Reaper also known as 'Death' is one of the major characters from Grim Tales. But debate alone will not curtail HIV infections. The Queensland government may have some success in putting HIV/AIDS back on the public agenda. A complex combination of issues are contributing to increasing HIV infections, including “safe-sex fatigue” or people’s lowered perception of “risk” in an era where anti-viral treatments are so effective. The recent rise in HIV rates has occurred in a very different context. The Grim Reaper campaign worked at the time because of its shock value, and because it was accompanied by funding for targeted, community-led prevention campaigns. This has been more effective - particularly with lesbian and gay communities - than conservative or morally-driven strategies, such as abstinence education. Health educators have been able to talk openly about sex and produce sex-positive education campaigns. But it would be a concern if HIV prevention in Queensland was to become more conservative, with little acknowledgement of the needs or interests of gay men.Īustralia is known as a world leader in HIV prevention largely because the federal government at the time had the foresight to see that community-led organisations such as QAHC were best placed to deliver targeted HIV prevention campaigns to the communities most at risk.Īlongside this, state and federal governments (for the most part) have resisted heavy censoring of safer-sex messages. The government argues that de-funding QAHC was a response to rising HIV rates - evidence of QAHC’s lack of effectiveness - not an anti-gay agenda. While heterosexual transmission accounts for several hundred new diagnoses each year, a large proportion of these occur among people who have come to Australia from high-prevalence countries, or whose partner does.Ī population-based HIV prevention campaign makes no sense if the flip side includes withdrawing funding to the organisation that targets people most at risk. In Australia, the vast majority of HIV transmission occurs between men who have sex with men. But at the same time, it has withdrawn funding from the Queensland Association for Healthy Communities (QAHC, the former Queensland AIDS Council) – the very organisation that leads HIV prevention targeting gay men in Queensland. The Queensland government has responded to this with a new HIV strategy, beginning with the Reaper ad. The Annual Surveillance Report indicates that in 2010 Queensland recorded its highest ever rate of new HIV infections, having more than doubled in the past decade, from 2.8 per 100,000 people in 2001 to 5.4 in 2010.
The ad features an actor dressed as the Grim Reaper costume while the voice-over laments, “we shouldn’t be having this conversation”. The Queensland government has decided to resurrect the Grim Reaper imagery in a soon-to-be-screened television campaign designed to inform Queenslanders that HIV infection rates are again on the rise.
The Commonwealth government had directed a lot of funds toward HIV prevention and, although the Grim Reaper was not devised as a political tool, the response to it justified this spending. “The Grim Reaper is a Live-Streamer” was exclusively released on audio streaming platforms ( Apple Music, Spotify, etc.) within “Your Mori.” on April 4th, 2021 (JST).The campaign was immensely effective at drawing attention to HIV/AIDS. Albeit vividly recognized in the VTubing world, Calliope Mori states the impermanence of it, and suggests her strive to grow (as a music artist) past the VTubing world-to the point of visibility in “the streets” as well. “The Grim Reaper is a Live-Streamer” outlines-in terms of Calliope Mori’s musical skill-Calliope Mori’s invisibility amongst general crowds in stark contrast to her graphic visibility online, within the VTubing world. Calliope invites the listener to join her for a pleasant stroll under the moonlight, with the beats along this evening walk also describing Calliope’s career as a livestreamer and musician. Mori Calliope’s “The Grim Reaper is a Live-Streamer” is the VTuber’s opening entry in her EP, “ Your Mori.”, succeeding the release of her first EP, “ DEAD BEATS.”Īs the first track on her second EP, this track serves as a self-introduction to Calliope Mori’s character.
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